SO WHAT IS THE ACTUAL AIM OF TEASER TRAILERS?
A teaser trailer is a quick trailer used to promote an forthcoming film, television program, video game or similar, usually released well advance of the product, so it is there to "tease" the audience. To establish movie and location, answering questions such as: Where does this film takes place? What is setting? It immediately establishes the characters- we get a hint about who the significant character’s are and who are not; principles of the story who are they? We begin to decide why we like them? As it emphasises on funny/likeable characteristics etc. Towards the middle the first major plot device is ravelled the story begins to roll. There is this build up in action and intensity until rapidly paced clips collide into an ultimate knock out blow at this point (being only a teaser) it should allow the audience to decide whether they would do more research on it and possibly want to watch...the ending should leave the audiences saying a film they want to see.

CONVENTIONS OF A TEASER TRAILE
SIGNIFICANCE OF PRODUCTION/DISTRIBUTOIN COMPANY.
Firstly teaser trailers are inclined to start with the production/distribution companies logo which immediately signifies that what your about to see is going to be high/low budget or even sometimes preference of a particular production/distribution companies.

CERTIFICATION
There is always a certification alerts to indicate the target audience of the film.

STAR PERSONA
To publicise the film more teaser trailers may assert the names of cast and crewmembers, who will be commonly notorious and in turn draw in audiences products they have been in before or produced, directed etc. May use this opportunity to introduce and promote new talents.

VEIWS AND NOMINATIONS
A variety of other ways are used across film teaser trailers; this may include the use of nominations, awards and highly recommended reviews such as Oscars, Baftas etc. These methods assist in drawing in an audience, particularly if these reviews are from a reliable source indicating the production will almost certainly be of a high standard. However this may not be necessary in certain movies or film industries for example in Bollywood cinema the star persona is ALL important!

INTER-TEXTUAL REFERENCE.
Many teaser trailers include inter textual reference; these are slight inclusions of similar themes to a film, or text that the production has been influenced by for example

NARRATIVE MYSTERY
A semiotic tool which is used in teaser trailers is narrative mystery and I think it a crucial tool for promoting and selling the product that the teaser trailer is representing. As viewers of the trailer will want to have their questions answered; the only solution is to go and watch this movie.

THE NEED OF A RELEASE DATE
The release date usually appears at the end of the teaser trailer, after the effects and marketing methods have been used. The date is incredible integral as without this date the audience will be oblivious of when they will be able to view this production.

THE IMPORTANCE OF EFFECTIVE EDITING
Editing is one of the chief points that move around trailers, fast paced editing is incorporated with numerous different camera angles, to keep the viewers of the clip enticed; as one continuous shot through out wouldn’t give a sense of uncertainty that is associated with teaser trailers.

WHAT CLIPS TO USE AND WHY?
The clips that are chosen to be included into the teaser trailer are also one of the vital aspects in making a teaser trailer; clips need to be chosen that give away only certain amount of the narrative yet insuring not much of the plot if given away.

USE OF SOUND.
Audio is just as vital as visual in when it come to conventions that are found in teaser trailers. Non-diegetic music usually comes in before the clip this is to help affix the genre of the film.

USE OF VOICEOVERS.
Voiceovers are also used in trailers to dictate what is going on throughout. Stereotypically a deep male voice is used in action genre to create a higher sense of excitement however if a female voiceover was used it wouldn’t have the same affect as this trailer is advertising a action movie. Yet would suit a romantic comedy perfectly.

Teaser Trailer Research

Sequencing Of Teaser Trailer:-

 Production and Distribution Company,
 Text (these can keep coming up in between as well as voice over),
 Establishing characters,
 Short clips of the narrative,
 Climax- building up the intensity of music,
 Cliff hanger/ confusing ending.

Audience Research

As part of my audience research I asked the following question to collate and gain some ideas prior to my final production idea; I obtained these results through a number of different methods including social networking sites and giving out questionnaires.

Audience Research:- Questionnaire.

1. What is your gender?

Male
Female

2. How old are you?

10-15
16-21
21-30
31-45
45-60
60+

3. What particular genre of film trailer would you like to see created?

Drama
Comedy
Horror
Thriller
Action
Romantic comedy
Sci-fi

4. In your opinion what do you regard as the ideal time length for the teaser trailer?

30 seconds
30 seconds to 1 minute
1-2 minutes
2-3 minutes

5. Do you think music should be consisted in the background of the trailer?

Yes
No


6. If your response to the previous question was yes, what type of music should be consisted?

Rock
Classical
Pop
Hip-hop
RnB
Other………………………………………..

7. When considering a perfect teaser trailer what elements would you prefer to be included?

Slow paced a gentle introduction to the movie
A quick sneak preview of some of the narrative and the characters
No preference

8. Would you like in the teaser trailer to….

Introduce the characters
Show the action scenes
Give away some of the narrative
Be a cliff-hanger
Totally confuse you

9. How much of the basic storyline do you think should be given away?

None of it
A small part of it
The whole storyline
No preference

10. What elements do you look for in a good film?(Circle up to 2)

An interesting plot
Comedy sequences
Action sequences
Scary scenes
Real life situations
Relationships between characters.


11 .Which of the following magazine front covers would persuade you purchase it?


















12.Which one of the posters do you find most engaging?